Catering & Events · UK · Live
Michele Catering
Client project · United Kingdom · 2019
Michele
The brief
Build a credible premium catering brand from nothing
The client had culinary expertise and a clear vision for a premium events catering company. What they did not have was a business — no registration, no brand, no website, no contracts, no operational structure. The brief was to build everything from the ground up: company registration, brand identity, website, operational procedures, legal framework, and go-to-market strategy.
What we built
✓
Company registration and legal framework
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Logo design and full brand identity system
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Business cards, letterheads, menu design and event stationery
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Website with online enquiry system
✓
Standard client contract and terms of service
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Operational SOPs for event delivery and kitchen management
✓
Go-to-market strategy and initial corporate client outreach
The result
Michele Catering launched with a professional presence that could credibly compete for corporate events. The brand identity established the premium positioning that the client's culinary quality warranted. The operational framework allowed the business to scale beyond what the founder alone could manage.