Hair & Beauty · London · UK · Live

LyLy Magic Comb

Client project · South London · UK

BrandFormationDigitalStrategy

Base

London

Sector

Hair & beauty

Focus

Diverse textures

Offering

Products + services

The brief

Celebrating the beauty of diverse hair textures through expert styling and premium products

LyLy Magic Comb is a UK-based hair and beauty brand dedicated to high-quality hairstyling services and products that celebrate the full spectrum of diverse hair textures. Based in South London and operating under Flore Olga Ltd, the brand brings together professional styling with a growing product range.

Hawkish Group worked with LyLy Magic Comb to establish the brand’s professional identity, digital presence, and operational foundation — giving a skilled and passionate team the infrastructure to grow with confidence.

What we built

✓

Brand identity — gold LMC lockup celebrating diverse hair textures

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Content system — website sitemap, blog, product copy and stationery briefs

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Social & video — educational carousels, lifestyle films and bag & hair product shoots

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Strategy & positioning for the competitive UK hair and beauty sector

The result

LyLy Magic Comb is where expertise meets celebration — a brand built to honour the beauty of every hair texture it touches.

The work in pictures