Domiciliary Care · England & Wales · CQC · Live

Empowerment
Living

Client project · England & Wales
CQCBrandStrategyFormation
Regulator
CQC
Coverage
England & Wales
Approach
Person-centred
Offering
Full service
The brief

Purpose-driven care that promotes independence, dignity, and sustainable growth

Empowerment Living Ltd was founded with a clear vision: to transform the standard of home-based care across England and Wales. Fully regulated and licensed by the Care Quality Commission (CQC), the company delivers domiciliary care that prioritises independence, dignity, and the individual needs of every service user.

From modest beginnings, the company has grown steadily, earning the trust of service users, families, and commissioning bodies. Hawkish Group supported business and legal setup, brand identity, CQC-aligned compliance frameworks, and growth strategy.

What we built
✓
Business & legal setup aligned with CQC registration requirements
✓
Brand identity — green & blue lockup, merch and multi-platform social design
✓
Business pack — plan, pitch decks, market strategy, PRD, press and content plans
✓
Growth strategy — sustainable expansion and commissioner relationships
The result

Empowerment Living is a shining example of how dedicated leadership and a clear social mission can build something sustainable, impactful, and genuinely needed.